Discoveries T-leaf-T Comments & Discussion

Discoveries T-leaf-T

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Hi Bron,
it sounds like you're one of the many people that finally start to notice that tea is not synonymous to "Bell Tea" tea bags. The appreciation of tea is currently experiencing a similar development as coffee was 5-10 years ago: from a standard no-choice, low quality item to a wide-range-of-qualities-and-flavours product.
The diversity is much greater with tea (if you don't count the flavoured varieties, the estimates range from around 5000 to 6000 "pure" teas) than coffee and people start to get interested in this "new" flavour. The media (and "people's media", i.e. blogs like yours) plays a very important role in this development to raise awareness.
We just opened a teahouse in Christchurch 5 weeks ago (http://www.yayateahouse.co.nz) and our experience so far is that people are VERY interested, though quite uninformed about tea. Questions like: 'Why do you have 10 different green teas, don't they taste the same?' are not uncommon and when people leave the teahouse, they often discovered something they had no idea existed.
We made a deliberate choice not to carry any flavoured teas and to source organic teas if possible (since tea is one of the most heavily sprayed crop in the world) and people appreciate the variety of naturally derived flavours.
... of course you need to know about your teas since the name "Yin Zhen (Silver Needle)" is not quite as self-explanatory as "Wild Cherry Green Tea". But education is probably the most important point in the tea-business at the moment ...
Anyways, I was glad to find your post and read about your conversion. If you ever come down here to Christchurch, drop in and we'll make sure you make a new discovery...

Jo — Monday 4th September 2006 9:32 am

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